Rhetorical Analysis of Commercial Essay Example | Topics and Well Written Essays - 250 words

Rhetorical Analysis of Commercial - Essay Example The quality of the advertisements encourages brand consumption since the main characters in the ad enjoy coke at all times. Background music featured in the ad in different seven languages shows the diversity of the American people. This shows that people of America speak different languages but consume the same Coca Cola products in a show of unity in consumption of products. Therefore, the general message of the ad reflects the essential social values that Coca Cola consider when releasing products to the American people. The commercial ad also features people in various landscapes such as the shores of the Pacific and the Southwest desert, cafes and cityscapes as they enjoy taking coke. It provides pictures of the real livelihoods of the people from different ethnicity, religion, families and races in the US. That is why the aim of this commercial is to show that Coke brand is for all the people of America. In addition, it promotes optimism amongst Americans that Coke brand is a binding factor between races and religion since both consume the same quality, quantity and brand across